Area Sales Manager- Thailand, ACG Packaging Materials 1
Date: Oct 13, 2025
Location: Thailand, Thailand
Company: ACG
Group Company
ACG Pharmapack Pvt. Ltd.
Primary Responsibilities
Strategic and planning
• Compliance to pricing strategy in line with business plan.
• Plan for the appropriate product mix for selling in the market in order to maximise value for the organization.
• Focus on high value products to ensure growth in value.
Core Functional
• Prepare annual budget and achieve budgeted sales volume and value.
• Schedule proactive visits and meetings to the customers in a planned manner, to develop better understanding of the customers’ requirements and create strong rapport with customers.
• Provide techno-commercial information and clarification required by the customers from time to time.
• Keeps the customers informed of the products added in our range.
• Formulate alternate actions in case of challenges in supplies from our factory against specific orders.
• Identify and follow up with potential customers and convert them to regular customers.
Internal Process
• Ensure timely corrective and preventive actions to resolve and prevent customer complaints.
• Recommend appropriate pricing strategies for customers, and on approval, ensure implementation of the same.
• Compile information pertaining to Customers and Competitors in terms of price, credit terms, volume, share of business, quality assessment.
• Achieve overall contribution incorporated in the budget by maintaining the budgeted ASP’s
• Prepare customer wise detailed plan for achieving price realization/ contribution.
• Ensure collection of due payments from the customers as per the agreed terms.
• Liaise with Group sales team to promote combo deals to build synergy within group.
• Regular connect with Head Office- Sales team in India
Key Result Areas
- ASP compliance against budget
- Polymer films sales quantity and value realisation vs budget
- Aluminium films sales quantity and value realisation vs budget
- New/value added products sales quantity and value realisation vs budget.
- Overall regional achievement.
- Achieve Budgeted DSO’s for the allotted markets
Key Interfaces
Internal Interfaces :
- Operations
- SCM
- Finance
- Quality
- Technical services
- CEOs Office
- Strategy
External Interfaces :
- Customers
- Agents and Distributors
- Corporate Marketing
- ACG group companies
Competencies