Area Sales Manager- Thailand, ACG Packaging Materials 1

Date: Oct 13, 2025

Location: Thailand, Thailand

Company: ACG

Group Company

ACG Pharmapack Pvt. Ltd.

Primary Responsibilities

Strategic and planning
•    Compliance to pricing strategy in line with business plan. 
•    Plan for the appropriate product mix for selling in the market in order to maximise value for the organization.
•    Focus on high value products to ensure growth in value.

Core Functional
•    Prepare annual budget and achieve budgeted sales volume and value.
•    Schedule proactive visits and meetings to the customers in a planned manner, to develop better understanding of the customers’ requirements and create strong rapport with customers.
•    Provide techno-commercial information and clarification required by the customers from time to time. 
•    Keeps the customers informed of the products added in our range. 
•    Formulate alternate actions in case of challenges in supplies from our factory against specific orders.
•    Identify and follow up with potential customers and convert them to regular customers.
Internal Process
•    Ensure timely corrective and preventive actions to resolve and prevent customer complaints.
•    Recommend appropriate pricing strategies for customers, and on approval, ensure implementation of the same.
•    Compile information pertaining to Customers and Competitors in terms of price, credit terms, volume, share of business, quality assessment.
•    Achieve overall contribution incorporated in the budget by maintaining the budgeted ASP’s
•    Prepare customer wise detailed plan for achieving price realization/ contribution.
•    Ensure collection of due payments from the customers as per the agreed terms.
•    Liaise with Group sales team to promote combo deals to build synergy within group.
•    Regular connect with Head Office- Sales team in India

Key Result Areas

  • ASP compliance against budget
  • Polymer films sales quantity and value realisation vs budget
  • Aluminium films sales quantity and value realisation vs budget
  • New/value added products sales quantity and value realisation vs budget.
  • Overall regional achievement.
  • Achieve Budgeted DSO’s for the allotted markets

Key Interfaces

Internal Interfaces :

  • Operations
  • SCM
  • Finance
  • Quality
  • Technical services
  • CEOs Office
  • Strategy

External Interfaces :

  • Customers
  • Agents and Distributors
  • Corporate Marketing
  • ACG group companies

Competencies

Sales Strategy & Planning
Knowledge of market and competition
Customer Development
Knowledge of Commercial requirements of all export markets
Persona-Partner
Persona-Entrepreneur
Has the candidate displayed any of the Values (Caring/Collaborative/Progressive) during the discussions?