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Strategic and planning
- Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning
- Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets
- Understanding the gap for feasibility with respect to formulation
- Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale
Functional
Core
- Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements
- Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD
- Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap
- Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testing
- Accountable for Product launch and communication
- Ensuring that the product is well received by the market and performs optimally under the user conditions
Internal process
- To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the marketplace till creation of defined first reference
- Ensuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design/NPD
- Ensuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP’s of the Product
- Coordinate with Marketing and support with technical inputs while preparing New Product Promotion material
- Ensure proper Pharma related documentation and certification as per regulatory guidelines
- Takes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the product
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