Lead- Community, Teams and Fan Engagement, ACG Sports

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Date: 2 Sept 2026

Location: Mumbai, India

Company: ACG

 

ACG Sports is building India’s first end-to-end basketball ecosystem.

We are the official partner of the Basketball Federation of India to start India’s first and only pro league for men and women.

We have just launched the High-Performance Centre (HPC) to identify and train the country’s top 100 athletes.

Our work spans player development, academy systems, league creation, brand building, and fan engagement—driven by a tech-forward approach that unites athlete data, storytelling, and community.

 

What drives us
We believe basketball can become India’s most global, youth-centric sport. The energy of hip-hop, sneakers, and community culture aligns naturally with the game, and we aim to create an identity which—fun, fearless, and aspirational—that young India connects with.

 

We have an opportunity in ACG Sports of a Lead- Community, Teams and Fan Engagement, ACG Sports
  1. Job Objective

 

The Head – Community, Teams & Fan Engagement will be responsible for building the basketball ecosystem around the India Basketball League (IBL) by driving grassroots participation, fan engagement, community development, and city-based marketing initiatives.

This role will work closely on the league and the six city franchises for the inaugural season of IBL to establish strong local identities, create meaningful fan experiences, and develop long-term relationships with schools, colleges, basketball communities, and fans.

 

 

 

  1. Primary responsibilities
  • Community Development
  1. Develop and implement a year-round community engagement strategy for the league and its franchises.
  2. Build relationships with schools, colleges, academies, basketball associations, and community organizations to plan and implement a calendar of fan engagement events.
  3. Identify opportunities to expand participation and visibility for basketball across India.
  4. Support grassroots programs that contribute to the growth of the sport.
  • Fan Engagement & Loyalty
  1. Design and execute fan engagement programs that strengthen affinity and participation.
  2. Develop and manage the league's Superfan Program and other loyalty initiatives.
  3. Create opportunities for fans to interact with players, teams, and league properties.
  4. Drive fan acquisition, retention, and advocacy initiatives.
  • Team Marketing Support
  1. Lead local marketing and fan development efforts for the city teams of the league.
  2. Establish frameworks, toolkits, and best practices for franchise marketing activities.
  3. Ensure alignment between league-level campaigns and city-level execution.
  4. Support launch and growth initiatives for each city franchise.
  • Events & Activations
  1. Conceptualize and execute fan festivals, community events, basketball clinics, and experiential marketing initiatives.
  2. Manage on-ground activations during league events and throughout the season.
  3. Develop engagement opportunities around key league milestones and campaigns.
  4. Manage relationships with relevant agencies and ecosystem partners to deliver events with requisite quality standards and adherence to timelines.
  • Influencer & Community Relations
  1. Build relationships with basketball influencers, community leaders, athletes, and local advocates.
  2. Identify ambassadors who can strengthen league presence within target communities.
  3. Support creator-led community programs and grassroots engagement initiatives
  1. Key Result Areas
  • Growth in community and fan base.
  • Fan engagement and participation levels across platforms and initiatives.
  • Number and quality of community-led campaigns and activations delivered.
  • Team and fan engagement partnerships established and strengthened.
  • Fan retention and repeat engagement rates.
  • Reach and engagement generated through digital and social media initiatives.
  • Successful execution of fan experiences, events and community activations.
  • Growth in membership, participation and community conversions.
  • Quality and strength of team, community and fan partnerships pipeline.
  • Fan satisfaction and overall engagement experience
  1. Key Interfaces

Internal Interfaces

External Interfaces

 

 

 

 

 

 

 
  1. ACG Persona

 

 

Persona

Level

Competency

Level

Creative and proactive

 

Strong fan engagement and community-building skills.

 

Partnership-driven and commercial

 

Excellent stakeholder and relationship management skills.

 

Data-driven and audience-focused

 

Ability to create engaging fan experiences and initiatives.

 

Strong communicator

 

Strong understanding of sports, teams, and fan behaviour.

 

Structured and execution-focused

 

Strong digital and social media engagement skills.

 

Strong networker and connector

 

Ability to build and manage strategic partnerships.

 

 

 

Strong communication and collaboration skills.

 

 

 

Ability to manage both strategy and execution.

 
  1. Educational and Experience Requirements

 

Minimum Requirement

Desired

Level of Education

Master's degree in Marketing, Sports Management, Communications, or related field.
  •  

Experience
  • 10–12 years of experience in community marketing, sports marketing, experiential marketing, fan engagement, or brand activations.
  • Experience working with youth audiences, communities, events, or sports properties preferred.
  • Strong understanding of grassroots marketing and community-building principles.
  • Excellent stakeholder management and relationship-building skills.
  • Ability to manage multiple projects and partners simultaneously.
  • Entrepreneurial spirit and ability to operate effectively in a fast-paced environment.
  • Comfortable with extensive travel and on-ground event execution.
  • Passion for sports and community development preferred.
  • Knowledge and passion for basketball will be an added advantage.

 
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