Content Associate, ACG Sports

Key Responsibilities

Content Strategy & Development

• Support the development and execution of the content strategy for the India Basketball League and its six city-based teams.
• Develop engaging content ideas across basketball, player stories, behind-the-scenes moments, team narratives, city culture, fan experiences, activations, and brand partnerships.
• Identify content opportunities around key league milestones and events, including team and jersey launches, player drafts, pre-tournament events, media activities, and IBL Season 1.
• Develop ideas that bring the personalities of players and coaches, as well as the distinct identities of the six city teams, to life.
• Stay curious and identify interesting, fun, entertaining, and culturally relevant opportunities to create content that can engage and grow IBL's audiences.

Social Media & Content Execution

• • Work closely with the Lead – content & social media and social media and content agencies to execute the content strategy across IBL's social platforms.
  • Support the end-to-end content process including planning, capture, editing, publishing, and performance analysis.
  • Prepare and manage the social media content calendar and ensure timely execution against agreed content plans.
  • Monitor day-to-day publishing and provide inputs on captions, thumbnails, formats, posting cadence, and platform-specific execution.
  • Participate actively in content capture using mobile phones and other lightweight production tools, particularly for real-time, behind-the-scenes, and on-ground content.
  • Ensure timely execution of content, particularly around live events, player activities, team launches, and tournament moments.

Player & Basketball Ecosystem Engagement

• • Develop strong rapport with players, coaches, and staff at the IBL High-Performance Centre to facilitate authentic and engaging content opportunities.
  • Build an understanding of player personalities, interests, backgrounds, and stories to identify opportunities for compelling content.
  • Work closely with players and coaching staff to facilitate content shoots, interviews, behind-the-scenes access, and social-first content.
  • Build content around basketball culture, players, terminology, and fan community to ensure content remains authentic and credible.

Social Media Management & Optimisation

• • Work closely with the social media agency to monitor content publishing and ensure adherence to the agreed content calendar and strategy.
  • Track content performance across reach, views, engagement, audience growth, and other relevant metrics.
  • Analyse content performance and provide recommendations to improve formats, storytelling, publishing cadence, and audience engagement.
  • Monitor emerging social media trends, platform features, formats, and audience behaviours and identify opportunities for IBL.
  • Implement relevant learnings and best practices from leading sports leagues, teams, athletes, creators, and other best-in-class content properties.

Content Production & Agency Coordination

• • Coordinate with content, creative, production, and social media agencies to ensure smooth and timely execution of content requirements.
  • Support planning and coordination of shoots, content capture, editing, approvals, and publishing.
  • Ensure content assets are delivered within agreed timelines and meet IBL's quality and brand standards.
  • Maintain effective working relationships with internal stakeholders and external agencies involved in content development and execution.

Innovation & Learning

• • Continuously explore new content formats, platforms, trends, and storytelling approaches relevant to IBL's audiences.
  • Bring an open mind and entrepreneurial approach to content creation, with a willingness to experiment, test, learn, and adapt.
  • Benchmark IBL's content against leading sports leagues, teams, creators, athletes, and entertainment properties in India and globally.

Key Requirements

• • Bachelor's or master’s degree in marketing, Advertising, Social media or a related field.
  • 5–8 years of experience in social media management, content development, digital content, or related fields.
  • Deep interest in and strong knowledge of basketball is a must.
  • Proven experience in developing social-first content ideas and managing content execution across digital platforms.
  • Strong understanding of social media platforms, content formats, trends, and audience behaviors.
  • Experience working with content, creative, production, and/or social media agencies.
  • Strong storytelling and content ideation skills, with a keen instinct for what makes content interesting, entertaining, and shareable.
  • Comfortable with hands-on content capture using mobile phones and other lightweight production tools.
  • Strong interpersonal skills and the ability to build rapport with athletes, coaches, creators, and other stakeholders.
  • Eagerness to learn new concepts, trends, formats, and best practices in the social and content space.
  • Entrepreneurial spirit, high bias towards action, and strong sense of ownership.
  • Ability to work effectively in a fast-paced, dynamic, and evolving environment.
  • Willingness to work flexible hours and travel as required for shoots, events, activations, and the IBL season.
  • Experience in sports, entertainment, youth culture, or consumer-facing brands will be an advantage.