Assistant Manager- Live Events, ACG Sports

The Assistant Manager- Live Events, ACG Sports will support the planning, execution, and delivery of large-scale live events, concerts, brand activations, sports properties, and experiential marketing projects. The role requires strong project management capabilities, stakeholder coordination skills, and the ability to manage multiple event workstreams in a fast-paced environment.

• Event Planning & Execution

1. Assist in end-to-end planning and execution of live events, concerts, festivals, brand activations, and sports properties.
2. Coordinate event timelines, deliverables, and operational requirements across multiple stakeholders.
3. Conduct venue recce visits and assess venue suitability based on event requirements.
4. Support event setup, on-ground execution, and post-event closure activities.

• Project Management

1. Develop and maintain event plans, project trackers, operational checklists, and event guidelines.
2. Coordinate cross-functional teams to ensure seamless execution of projects.
3. Track project milestones and ensure timely completion of deliverables.
4. Prepare event documentation, reports, and execution plans.

• Vendor & Production Management

1. Source, onboard, and manage vendors for production, fabrication, branding, logistics, and event operations.
2. Ensure production quality meets client and organizational standards.
3. Coordinate fabrication, branding installations, and venue readiness.
4. Monitor vendor performance, budgets, and timelines.

• Client & Stakeholder Management

1. Act as a key point of contact for clients, artists, agencies, venue partners, and external stakeholders.
2. Understand client objectives and translate requirements into actionable event plans.
3. Maintain strong relationships with partners and ensure high levels of stakeholder satisfaction.

• Artist & Talent Coordination

1. Coordinate with artist managers, talent agencies, and performers regarding logistics, hospitality, travel, accommodation, and production requirements.
2. Ensure artist riders and technical requirements are fulfilled.
3. Facilitate smooth communication between artists, clients, and production teams.

• Event Operations & Logistics

1. Manage accreditation processes, volunteer management, crew deployment, and shuttle operations.
2. Coordinate travel, accommodation, and transportation requirements for talent, crew, and stakeholders.
3. Oversee event logistics and troubleshoot operational challenges during execution.
4. Ensure compliance with safety, venue, and event regulations.

• Budgeting & Reporting

1. Assist in preparing project budgets, cost sheets, and event P&Ls.
2. Track project expenses and ensure budget adherence.
3. Support commercial negotiations with vendors and partners.
4. Prepare post-event reports and project evaluations.

• Risk & Crisis Management

1. Identify potential risks and develop contingency plans.
2. Handle on-ground challenges and provide timely resolutions.
3. Ensure smooth event execution under tight timelines and changing requirements.

Internal Interfaces

External Interfaces

• Business Team

• External Partners
• Sports Team
• Marketing & Communications Team
• Project Management Team
• Production Team

• Vendors
• Event Partners
• Hospitality Partners
• Media Partners
• Sponsors and Event Partners
• Volunteers and Event Crew

Persona

Level

Competency

Level

Partner

Project Management & Event Execution

Builder

Vendor & Production Management

Innovator

Logistics & Operations Management

Integrator

Communication & Negotiation Skills

Minimum Requirement

Desired

Level of Education

MBA / PGDM

Experience

• 3–5 years of experience in live events, experiential marketing, concerts, entertainment, sports events, or event operations.
• Experience managing large-scale events, brand activations, artist-led shows, or festivals is preferred.