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1. Global Marketing Strategy & Brand Leadership
- Develop and execute the global marketing strategy aligned with business growth, portfolio expansion, and geographic priorities.
- Strengthen the organization’s global brand positioning as a quality-driven, innovation-led, and reliable capsule manufacturer.
- Ensure consistent brand messaging across regions, markets, and customer touchpoints.
2. Market Intelligence & Customer Insights
- Build deep understanding of customer segments, market trends, therapeutic areas, and formulation needs.
- Lead market intelligence, competitive analysis, and voice-of-customer programs.
- Translate insights into clear value propositions, differentiation strategies, and portfolio positioning.
3. Product & Portfolio Marketing
- Own product marketing for capsule technologies across pharma, nutraceutical, and specialty applications.
- Partner with R&D, Quality, and Regulatory to articulate technical advantages, compliance credentials, and innovation benefits.
- Drive new product launches, lifecycle management, and portfolio rationalization.
4. Demand Generation & Commercial Enablement
- Design and execute global demand-generation programs to support sales growth across regions.
- Equip Sales teams with strong marketing tools—value decks, technical collaterals, case studies, application notes, and customer success stories.
- Enable value-based selling through differentiated messaging and evidence-based narratives.
5. Digital Marketing & Marketing Technology
- Lead digital marketing strategy, including websites, content marketing, campaigns, automation, and analytics.
- Leverage marketing technology (CRM integration, marketing automation, analytics) to improve reach, engagement, and ROI.
- Use data and insights to continuously optimize campaigns and messaging.
6. Global Campaigns, Events & Thought Leadership
- Drive global campaigns, industry events, exhibitions, and technical forums.
- Position the organization as a thought leader in capsule technology, quality, sustainability, and innovation.
- Partner with industry bodies and customers for co-creation and visibility.
7. Cross-Functional Collaboration
- Work closely with Sales, R&D, Manufacturing, Quality, Regulatory, Supply Chain, and Strategy teams.
- Ensure marketing initiatives are commercially relevant, technically accurate, and operationally feasible.
- Align regional marketing teams to global priorities while allowing local market customization.
8. Team Leadership & Capability Building
- Build and lead a high-performing global marketing team across regions.
- Develop capabilities in product marketing, digital marketing, content, and analytics.
- Drive a performance-oriented culture with clear goals, metrics, and development pathways.
9. Sustainability & Corporate Reputation
- Support the organization’s sustainability and ESG positioning through credible storytelling and communication.
- Strengthen corporate reputation, employer brand, and stakeholder confidence globally.
Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.
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