Area Sales Manager - KSA, ACG Capsules

Group Company

ACG Associated Capsules Pvt. Ltd.

Primary Responsibilities

Strategic and planning
•    Develop business development strategies to drive sales growth in the assigned area/zone for existing & new accounts in Pharma and Nutra
Functional
•    Market/Customer analysis, prioritization, & strategizing USPs to build differentiators.
•    Customer relationship management (across customer organization & levels)
•    Closing sales/negotiating deals
•    Providing timely information about products & services
•    Identifying new business opportunities (new prospects)
•    Growing the company’s customer base
•    Generating new leads
•    Conducting market research
•    Acts as an internal champion for a new customers
•    Identifying new market segments
•    Finding ways to expand company’s reach
•    Collaborating with complementors to spot new business opportunities
•    Assertively & aggressively pursue qualifications at prospects
•    Identifying opportunities for cross selling and up-selling
•    Anticipating and overcoming initial qualification challenges or roadblocks if any
•    Implicit Need Identification
•    Proactively devise a market penetration strategy basis competitor analysis
•    Value Selling

Any other additional responsibility could be assigned to the role holder from time to time as a standalone project or regular work. The same would be suitably represented in the Primary responsibilities and agreed between the incumbent, reporting officer and HR.

Key Result Areas

•    New Customer Acquisition
•    Revenue Generation through new Pharma & Nutra customers
•    Contribution Margin
•    Wallet Share improvement at new Pharma & Nutra customers. 
•    Market Penetration Vs Known Universe in Pharma & Nutra vertical
•    Lead generation
•    New Business (opportunity) pipeline and conversion rate
•    Customer Feedback/Satisfaction
•    Managing sales through channel partner/nominated agency

Key Interfaces

Internal Interfaces

•    CSR
•    Marketing
•    Technical Service
•    Operations
•    Quality & Regulatory Affairs
•    Product Management
•    Finance
•    Scientific Application Services

External Interfaces

•    Customers 
•    Channel partner/nominated agency

Competencies