Head Marketing

• Product and Market Prioritisation

• • Strategize and plan products and priority Markets for Annual Marketing plan.
  • Identifying new opportunities for lead generation using inside sales team in the focused sector and in different, verticals.

• Market Research

• • Identify research topics as per group company specific market insights and by coordinating with product Management team. Collaborate with central marketing for carrying out market research.

Functional

Core

• Campaign – Existing and New Product

• • Collaborate with sales team for finalising products and focussed territories for campaign planning & execution.
  • Coordinate with the product management team to launch new products successfully.
  • Carry out campaigns along with integrated marketing efforts aligned with company objectives

• Exhibition Management

• • Coordinate with Exhibitions team/Agents for smooth execution of Exhibitions as a part of company objectives.

• Seminars and Trainings

• • Coordinate and conduct effective seminars/webinars/trainings of ACGE expertise in order to meet organization outlook.
• Sales Support 

• • Develop and maintain collaterals, give-aways, and sales tools. Eg sales kits , product presentations

• Budget Alignment

• • Prepare Annual Marketing plan with detailed budget for all Marketing activities and execute the plans in accordance with the budget for assigned BUs.

• Content Generation
  • Collaborate with internal stakeholders for generating product specific content as per central Marketing team’s guidelines for media, digital & events.